Month: April 2026

I share a series of Wine Bits and Sips, written by Junghyun. We invite you to start your wine journey right here, with us as your friendly guide, Junghyun.

for the original Korean version

D·I·V·E·R·S·I·T·Y.

Before we dive into wine cellars, ratings, and the age-old debate whether an expensive bottle is truly worth its price, let me tell you why I got into wine in the first place.

The beauty of wine, I think, is this: without packing a bag or going anywhere, you can sit still and travel the world through all five senses. That’s the charm, and sometimes, honestly, it can also be the headache. Choosing a wine can feel like a multiple-choice question with answer options that spill onto the next page. You can’t always get it right. But that’s exactly why the moment you stumble upon something extraordinary feels so electrifying. One unexpected sip can make your eyes go wide in wonder. When a wine truly delights you, even the long hunting for that perfect bottle becomes a kind of play. The risk is, of course, that if you fail too many times in a row, the motivation to keep trying quietly fades away. Along with it, you lose the chance of ever finding that one wine that brings you genuine happiness. This is why, rather than picking at random, it helps to improve your odds a little bit.

That’s what this series is about.

Start with a Grape You Like

The usual advice is to begin your journey by finding a grape variety you enjoy.

Build a framework, something to anchor your choices so they’re easier to remember. In the New World, many wines are crafted from a single, well-known variety, which makes comparisons much easier. Mid-range American wines in particular tend to express their grape variety in a direct, straightforward way. Trying different bottles from the same producer, such as Long Barn or Textbook, across different varieties is a great way to map out your preferences. Textbook is best known for its reds and produces across a wide range, including Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc, with Pinot Noir being a more recent addition to their lineup. Each grape brings its own skin thickness, natural sugars, and character, and you’ll taste these differences in the glass as distinct wine’s texture, tannins, acidity, and finishes. Once you discover a variety you love, you can begin expanding your horizons by seeking out the same grape from different countries. However, keep in mind that this is only one of many ways to explore the world of wine. 

Collaborative Harmony of Grape, Terroir, and Tradition

Wine, they say, is a joint creation of the grape, the terroir, and the winemaker’s human hand. In France, it’s traditional not to list the grape variety on the label. Bordeaux-style blends are common, and the French tend to feel that variety alone doesn’t determine the wine’s soul. They see little reason to highlight it as the primary feature. During a Bordeaux winery tour years ago, where most of the guests were American. The winemaker poured a glass of deep, dark red wine and challenged us to guess the grape. Most guessed Cabernet Sauvignon or Syrah. The answer? 100% Merlot. These graphs came from vines nearly a hundred years old, rooted in the dry, stony soil of a hillside. While we were in Saint-Émilion on the Right Bank, an area where Merlot is the dominant variety and typically blended with small amounts of Cabernet Franc and Cabernet Sauvignon, that tasting was a revelation. It was the exact moment the concept of terroir finally clicked for me, instantly and completely.

I came to wine with a strong conviction that France was its spiritual home of wine, so I started there, tasting my way across the regions one glass at a time. Unlike the New World, France places terroir at the center of everything. I fell for the rich, brooding tannins of Bordeaux reds: that dark tropical fruit, the weight, and a seductive, perfume-like quality that lingers like a single drop of fragrance. A wine with real complexity doesn’t just speak to your palate. It speaks to your imagination. I’d find myself picturing an elegant woman in a field of wildflowers or something bold, dynamic, almost physical. That’s Bordeaux red to me.

The Pope’s Wine and a New Obsession

Then came Châteauneuf-du-Pape (CDP), often called the Pope’s wine, hailing from the southern Rhône valley. During the Avignon Papacy, Pope John XXII built a summer residence and a winery north of Avignon, giving the region its name, which translates to the “new castle of the Pope.” While history suggests that the wines of the Rhône still required refinement at the time, leading the Pope to reportedly ship in Burgundy until local quality improved. One of the most striking features of these bottles is the embossed papal coat of arms, featuring the tiara over the keys of Saint Peter, which sets them apart from everything else on the shelf. CDP is a blend led by Grenache, Syrah, and Mourvèdre (GSM), along with other permitted varieties [the list has been revised from 13 down to 9 permitted varieties], which gives it a characteristic complexity. As a wine built for long aging, it possesses both power and elegance that never disappoints. Rich and full-bodied, yet more reasonably priced than Bordeaux or Burgundy, so it’s become my trusted bottle. It is a wine that feels particularly right from late autumn through the Christmas season, offering a warmth from the inside out. The only catch: it’s not exactly an everyday-priced bottle. Though when you see the vineyard, where every grape is hand-harvested and farmed organically, the price starts to feel entirely fair.

Southern Rhône Syrah: the Original Heritage

One afternoon at Lotte department store wine event, a staff recommendation led me to a Southern French Syrah. 

Most people associate Syrah with Australia, but it originated in France’s south. Phylloxera (a kind of aphid) devastated the vineyards of the region in the 19th century, and the Syrah planted today is technically a reimported variety; however, something about this land remains unchanged. The combination of limestone and gravel soils, paired with the fierce Mistral wind, gives Southern French Syrah a character entirely unlike its Australian counterpart. I drank a 2012 vintage in 2023 and was struck by the kind of balance and depth that only a well-aged, high-quality wine can offer. That specific wine is no longer imported, but whenever I spot a Syrah from the neighboring Roussillon region, it goes straight into my basket. Roussillon was long known for cheap table wine, but with talented winemakers moving in, the quality has surged, and you now find genuinely excellent value there.

A Recommendation That Changed My Mind

When dining out, I often ask for a wine pairing recommendation, a habit that sometimes leads me to bottles I’d never have chosen for myself.

This is exactly what happened at a wine bar near my home. I typically did not reach for American wines, and when it comes to whites, I rarely stray beyond French Chardonnay, but this was wonderful, offering a rich, almost oily texture and ripe orange fruit, complemented by a touch of oak and just a whisper of mineral on the finish. It was quite simply delicious. Curious to see whether I could find a similar experience elsewhere, I tracked down a South African Chardonnay in the $20 range. South Africa occupies somewhere between the Old World and the New with a wine history that is much longer than most people realize. The Dutch East India Company planted vines there as early as 1662, producing the country’s first wine by 1669. By the 1880s, South Africa had become one of England’s premier wine suppliers until politics, natural disasters, and war pushed it into obscurity for decades. It was only under the presidency of Nelson Mandela that the wine industry began to rebuild. Today, South African winemakers draw from both traditions by studying Burgundian techniques while embracing the expressive, fruit-forward styles of the New World. The result is a collection of wines with a unique identity that often provide exceptional value.

Every new variety, region, and producer weaves together terroir, intention, and craftsmanship into a story that awakens all five senses. The world of wine is truly boundless.

This is how I travel the world, right from the glass on my dinner table.